The Local Market Promotion Coordinator (“PC”), under the supervision of the Chico Cluster Market Manager (“MM”) is responsible for the planning, support and execution of cluster and station promotions*, the purpose of which may include any combination of:
- Programming Department initiatives for the development of audience relationships,
- Sales Department revenue-generating or revenue-related marketing relationships,
- Regional or Market (Cluster level) revenue-generating on-site or on-line events.
* The term ‘promotion’, for purposes of this document, will broadly encompass any/all of the following activities: physically staged events, personality appearances, listener engagement, marketing outreach, certain identified business to business relationships, broadcasts and internet-based media initiatives.
The Promotion Coordinator at Results Radio supports the Promotions, Programming, and Sales Departments in planning, coordinating, and executing events and promotions.
The PC will be the day-to-day lead for logistical tasks and execution of Cluster promotional activities including, but not limited to, timely internal electronic and paper-based communications with staff and management, event setup/takedown, resource management and storage, promotional fulfillment, file-making and upkeep and errands.
The PC will be responsible to execute the following daily and weekly activities:
* Scheduling on-air and on-site personnel for remote broadcasts and events.
* Be the primary appearance Promotion Assistant (“PA”). Schedule other PAs as needed.
* Perform as the primary on-site set-up promotion staff member for station remotes, live broadcasts, and appearances Monday through Friday.
* Updating and distribution of Cluster Promotion Calendar to Cluster staff.
* Preparation for and attendance in weekly Cluster promotion meeting, including but not limited to maintenance of vCreative database.
* Preparation for and attendance in Cluster Project meetings.
* Preparation for, attendance and constructive participation in weekly individual station programming meetings, if requested.
* Ongoing, daily communication of objectives and progress with the Cluster MM and Cluster Operations Manager (“OM”).
* Participation as directed by MM toward preparation and maintenance of Event and Promotion Budget Planners.
* Lead in Execution and quality control coordination of appearance setup/strike, production, and broadcast materials (copy points/prize package/etc.).
* Maintenance and appearance of station vehicles.
* Maintenance of all promotions-related equipment including remote systems and visibility tools to ensure optimal working condition.
* Assist in social media and website updating and maintenance of sales promotions elements as directed by the MM or OM.
* Winner prize redemption support for the OM and Station Program Director(s) (“PD(s)”).
* Assist MM and OM in organization, updating, and maintenance of contest archives including winner forms, prize closets, affidavits, related records, and customer service.
* Fill in for reception office post and answering phones.
* Manage Public Service Announcement (PSA) customer service and execution, including on-air scheduling, community calendars, and follow-up correspondence with community organizations. * The PC may work alongside academic program-credit Interns, pursuant to the Company’s local Cluster guidelines.
* Any other assignments reasonably assigned to the PC by the MM, OM, or the SVP.
Additional Requirements and Responsibilities:
*Proficiency with computer hardware and software sufficient to complete all job-related assignments, including: Microsoft Products: Word, Excel, PowerPoint, Photoshop, and Outlook.
* Ability to learn and become proficient in software programs such as, but not limited to: vPromotion, Adobe Audition, Specialty Data Systems and all other Company licensed software
* Must have a valid Driver’s License and be insurable by Company.
* Must possess auto insurance that meets the Company’s minimum coverage.
* Must be able to carry/lift remote and appearance equipment (40 lbs.)
* Ability to meet deadlines and work effectively with company colleagues.
* Effective writing and communication skills including remote-meetings (Zoom) and online presentations.
* Attention to detail.
* Reliable: to be on time, to meet commitments, to do what you say you’ll do.
* Neat and groomed appearance.
* Ability to set up tents, banners, signs as trained and directed.
* Ability to set up electronics, staging, and signage as trained and directed.
* Must be available to work events that may be scheduled seasonally on some evenings, Saturdays, Sundays, and holidays.
* Proficient in Social Media platforms: Facebook, Instagram, Threads, “X” and TikTok.
The immediate supervisor of the Chico Cluster Promotion Coordinator will be the Chico Cluster MM. Close co-ordination is expected between Employee and all Company personnel, with particular emphasis on communications and co-operation with the Cluster MMs, OMs, PDs, PAs and all Engineering and Business Office personnel.
PC Recommended 40 Hour Week Breakdown Mon-Sat (or Some Sundays)
Regular Meetings:
1 Promotion Meeting 1 Hour
1 Weekly 1-1 Meetings with MM 1 Hour
1 Weekly 1-1 Meetings with OM 1 Hour
Special/Non-recurring Meetings:
Special Sales Meetings 1 Hour
Special Programming Meetings 1 Hour
NTR & Event, Special Project Meetings 3 Hours
Promotion Sales Revenue Activities:
Scheduling, Execution, Tasks related to Contests, Events & Appearances 24 Hours
Public Service PSA & Community Calendar Activities: 2 Hours
Processing, scripting, and scheduling
Promotion Programming Audience Activities:
On-Site visibility (programming brand visibility) 5 Hours
Weekly Sample Schedule (40 Hours)
M-F 7 hours
9:00am-1:00pm Meetings
1:00pm-2:00pm Lunch Break
2:00pm-5:00pm Promotion Activities, Remotes and Tasks
Sat 5 hours
9am-2pm Remote(s) Setup/Execution/Take Down/Equipment Maintenance/Office Tasks
(Varies, may pull additional hours from Mon-Fri to be within 80 hours per 2-week pay period
Sun or Holidays (Some Weeks)
(Seasonal, may pull additional hours to eliminate some day(s) from Mon-Fri to be within 80 hours regular time per 2-week pay period.