The Local Market Promotion Coordinator (“PC”), under the supervision of the Redding Cluster Operations Manager (“OM”) and Market Manager (“MM”), will participate in the planning, support and execution of cluster and station promotions*, the purpose of which may include any combination of:
• Programming Department initiatives for the development of audience relationships,
• Sales Department revenue-generating or revenue-related marketing relationships,
• Regional or Market (Cluster level) revenue-generating on-site or on-line events.
* The term ‘promotion’, for purposes of this document, will broadly encompass any/all of the following activities: physically staged events, personality appearances, listener engagement, marketing outreach, certain identified business to business relationships, broadcasts and internet-based media initiatives.
The Promotion Coordinator at Results Radio supports the Promotions, Programming, and Sales Departments in planning, coordinating, and executing events and promotions.
The PC will be the day-to-day lead for logistical tasks and execution of Cluster promotional activities including, but not limited to, timely internal electronic and paper-based communications with staff and management, event setup/takedown, resource management and storage, promotional fulfillment, file-making and upkeep and errands.
The PC will be responsible to execute the following daily and weekly activities:
* Ongoing, daily communication of objectives and progress with the Cluster OM and MM.
* Perform as the primary Promotion Assistant (“PA”) for station remotes, live broadcasts, and appearances.
* Recommend appropriate/necessary scheduling of additional PAs to OM.
* Execute communications regarding staff scheduling of on-air and on-site personnel for remote broadcasts and events.
* Updating and distribution of Cluster Promotion Calendar to OM-approved distribution list.
* Preparation for and attendance in weekly Cluster promotion meeting, including but not limited to maintenance of vCreative database.
* Preparation for and attendance in Cluster Project meetings.
* Preparation for, attendance and constructive participation in weekly individual station programming meetings, as requested.
* Participation as directed by OM and MM in preparation and maintenance of Event and Promotion Budget Planners.
* Lead staff in Execution and quality control coordination of appearance setup/strike, production, and broadcast materials (copy points/prize package/etc.).
* Maintenance and appearance of station vehicles.
* Oversight and quality assurance of maintenance for all promotions-related equipment including remote systems and visibility tools to ensure optimal working condition.
* Assist in social media and website updating and maintenance of sales promotions elements as directed by the MM or OM.
* Winner prize redemption support for the OM and Station Program Director(s) (“PD(s)”).
* Assist OM and MM in organization, updating, and maintenance of contest archives including winner forms, prize closets, affidavits, related records, and customer service.
* Manage Public Service Announcement (PSA) customer service and execution, including on-air scheduling, community calendars, and follow-up correspondence with community organizations.
Additional Requirements and Responsibilities:
*Must have ability to learn and become proficient with computer hardware and software sufficient to complete all job-related assignments, including: Microsoft Products: Word, Excel, PowerPoint, and Outlook.
* Must have ability to learn and become proficient with software programs, including, but not limited to: vPromotion, Canva, Adobe Audition, Specialty Data Systems and other Company licensed software
* Must possess and maintain a valid Driver’s License and be insurable by Company.
* Must possess and maintain a personal auto insurance policy that meets the Company’s required minimum coverage.
* Must be able to carry/lift remote and appearance equipment (40 lbs.)
* Must be able to meet deadlines and work effectively with company colleagues.
* Must demonstrate effective writing and communication skills in execution of, including but not limited to, internal Company communications, external communications when directed, participation in meetings (in-person and virtual) and in digital/online presentations.
* Must be able to pay attention to detail.
* Must be reliable: to be on time, to meet commitments, to do what you say you’ll do.
* Must maintain a neat and groomed personal appearance.
* Must have ability to set up tents, banners, signs as trained and directed.
* Must have ability to set up electronics, staging, and signage as trained and directed.
* Must be available to work events that may be scheduled seasonally on some evenings, Saturdays, Sundays, and holidays.
* Must have ability to learn and become proficient in Social Media platforms: Facebook, Instagram, Threads, “X” and TikTok.
* Fill in for reception office post and answering phones.
* The PC may work alongside academic program-credit Interns, pursuant to the Company’s local Cluster guidelines.* Any other assignments reasonably assigned to the PC by the MM, OM, or the SVP.
Air Talent Requirements & Responsibilities:
- Perform a tracked KNCQ weekend program.
- Attend assigned station programming team meeting
- Be available for aircheck and coaching with assigned station Program Director.
- Prepare and post social media and web page update, as assigned during KNCQ show hours.
- Preparation for and fulfillment of promotional and publicity activities, as directed.
- Must follow Company guidelines in fulfilling all aspects of promotional and sales-remote appearances, including dress and personal grooming.
The immediate supervisor of the Redding Cluster Promotion Coordinator will be the Redding Cluster OM. Close co-ordination is expected between Employee and all Company personnel, with particular emphasis on communications and co-operation with the Cluster MMs, OMs, PDs, PAs and all Engineering and Business Office personnel.
PC Example 40 Hour Week Breakdown Mon-Sat (or Some Sundays)
Regular Meetings:
1 Promotion Meeting 1 Hour
1 Weekly 1-1 Meetings with MM 1 Hour
1 Weekly 1-1 Meetings with OM 1 Hour
1 Weekly PC Team Meeting 1 Hour
Special/Non-recurring Meetings:
Special Sales Meetings 1 Hour
Special Programming Meetings 1 Hour
NTR & Event, Special Project Meetings 1 Hour
Promotion Sales Revenue Activities:
Scheduling, Execution, Tasks related to Contests, Events & Appearances 26 Hours
Public Service PSA & Community Calendar Activities: 1 Hour
Processing, scripting, and scheduling
Promotion Programming Audience Activities:
On-Site visibility (programming brand visibility) 4 Hours
Air Talent Activities:
Tracking 20-break Weekend Show (Fridays) 1 Hour
Coaching, Training activities 1 Hour
Weekly Example Schedule (40 Hours)
M-F 7 hours
9:00am-1:00pm Meetings, Promotion Activities, Remote Setup/Exec./Take Down & Tasks
1:00pm-2:00pm Lunch Break
2:00pm-5:00pm Promotion Activities, Remote Setup/Execution/Take Down and Tasks
Sat 5 hours
9am-2pm Remote(s): Setup/Execution/Take Down/Equipment Oversight and Tasks
(Varies, may pull additional hours from Mon-Fri to be within 80 hours per 2-week pay period
Sun or Holidays (Some Weeks)
(Seasonal, may pull additional hours to eliminate some day(s) from Mon-Fri to be within 80 hours regular time per 2-week pay period.
